The reasons behind the choice of media in a successful promotional campaign Essay Example

The reasons behind the choice of media in a successful promotional campaign Essay There are many different forms of media choices starting from television, online e.g. YouTube going viral, social media such as Twitter and Facebook. You will need a target audience, target market such as what is the age market you are aiming for where are you going to advertise for example if you are aiming for the senior market you could probably advertising during coronation street. Where as if it was teenage market the best marketing place for that would be social media such as Facebook and Twitter. In this assignment I am going to look at one promotional campaign for the Tween market: The tweens have a big influence on their parents spending. They have pester power which means that they force their parents to buy things they want. 25 million kids, between the ages of 8 and14, form the most powerful consumer group since the baby boom. Twenty million strong nationwide, tweens and kids ages 8 to 14 now flex $43 billion worth of annual spending power. The young consumers receive an average weekly allowance of $12 each, up from only $5 in 2009. The tweens preferred media are marketing in school, viral marketing through TV, product placement, DVDs, video games and IPod. We will write a custom essay sample on The reasons behind the choice of media in a successful promotional campaign specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The reasons behind the choice of media in a successful promotional campaign specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The reasons behind the choice of media in a successful promotional campaign specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Calculations vary according to the assorted ways tweens are defined (some say theyre 9 to 12, others 10 to 12), but one estimate has kids aged 8 to 12 spending $30 billion of their own money annually and influencing another $150 billion of their parents’ spending. Its little wonder that marketers are paying so much attention to them, devoting an estimated $17 billion a year. This all-new 2013 edition of Tween Sensibility, Spending and Influence is your guide to the complex, lucrative tween market. This comprehensive report: 1. Provides critical insight into tween lifestyles so you can develop advertising and marketing campaigns that take advantage of their media habits, play patterns, back-to-school shopping, and more. 2. Demonstrates strategies for targeting your marketing to both child and parent. 3. Delivers the data you need about tweens social media use, video viewing habits, and apps preferences. 4. Guides you to who tweens influence and who influences tweens. Tweens are 21 million strong, spend an estimated $30 billion annually, and influence $150 billion of their parents spending. One-click shopping is the standard in their lives. Google answers their questions, homework and otherwise. And the iPhone has been in existence for at least half of their lives. Tween Sensibility, Spending And Influence reveals: 1. How much spending money tweens have and how and where they spend it 2. When to address tweens as children and when to communicate with them in a more adult-like fashion 3. What tweens do with their time, online and off? I have decided to Disneyland as a service for the tween market; Disneyland: Disney Channel, the leader in television for kids and families, launches a branding campaign highlighting the networks original programming. Targeted to U.S. tweens, a key demographic made up of kids ages nine to fourteen, the $10 million-plus campaign launches at the end of August, and will initially be supported through two 30-second television spots. This campaign is designed to inform kids that Disney Channel is a destination for tween-oriented original programming. We want the take-away for tweens to be that Disney Channel is the place to go for unexpected original entertainment, said Eleo Hensleigh, executive vice president, marketing, Disney/ABC Cable Networks. Kids 9-14 will appreciate the humor of the spots, each with an unexpected twist. In the first spot, Gotta Go, a 14 year-old boy urgently runs home just in timeto watch Disney Channel. In the second spot, Scare, three kids escape the horror of their house and run next door just in timeto find a TV thats working so they can keep watching Disney Channel. The spots will run on a variety of broadcast and cable networks. Teenagers are more worried how they look and how much money they have. They would use social media such as Facebook and Twitter. They would attract teenagers by social media. Disney would use different media such as TV or Internet and Viral marketing because they know that the tweens will watch TV some point of the day. They would use product placement so that when tweens watch a programme or a film there will be product placement in it. They will also market in school so that the tweens are more aware of their products. Disney theme parks, including the water parks, are fun for family members of all ages, and many of the rides and attractions appeal to teenage tastes. Older teens can explore Disneys parks on their own, especially if the family is staying at an on-site hotel. At Walt Disney World in Orlando, they can move between multiple theme parks with a Park Hopper ticket and use Disneys free internal transportation system to meet up with the rest of the family at a park or restaurant or head back to the hotel.

Mauna Loa reveiled (Volcanic History) essays

Mauna Loa reveiled (Volcanic History) essays The unique landscape of Hawaii mostly originated form volcanoes. Most of the active volcanoes on earth are discovered around the islands of Hawaii. The island of Hawaii is made up of five volcanoes: Kohala, Mauna Kia, Hulalai, Mauna Loa, and Kilawa . Among these, the enormous volcano, Mauna Loa covers the large area of the island. Though this huge volcano erupts less frequently, its past history, recent eruption and for its significance as the largest volcano on our planet made Mauna Loa a center of attention for the world. Being one of the earths most active volcanoes, Mauna Loa has erupted 33 times since 1843. These eruptions have produced lava flows covering 806 km2 of the island of Hawaii. The longest lava flow from the eruption of Mauna Loa was the pa hoe hoe (means ropy or smooth) flow in 1859. This 50 km long lava flow has reached the ocean north of Kiholo Bay on Hawaiis west coast (Fig.1.1) . Another eruption that occurred in 1880-81, has produced a 48 km long pa hoe hoe flows (1). Between 1868 and 1950, five eruptions produced lava flows that have reached the West Coast (Fig.1.1)[2]. One of these eruptions was fissure (crack) eruption started on November 21st, 1935 and ended on January 2nd 1936. Other four eruptions have produced lava flows traveled to the sea in 3 to 48 hours (in less than 3 hours one flow poured into the sea, 15 km away, from the southwest rift zone)[3]. These basaltic, highly fluid lavas caused a great damage to the infrastructure (roadways, buildings etc.) and covered a large area in Hawaii with lava. After the eruption in 1950 Mauna Loa has reawakened in 1975 with a one-day summit (highest point; the top) eruption (2). After that the most recent eruption occurred in 1984. According to the data provided by the scientists of Hawaiian Volcanic Observatory and Mauna Loa Observatory, small earthquakes began at a rate of 2-3 per minute at 10:5...